THE ABYSS - Next-Generation Gaming Platform

 Abstract 

We have reached a point in the digital era, where there is no lack of game options. Whether played on a personal computer, video game console, mobile phone, tablet or even a watch, video games are accessible at absolutely any time. Over the past three decades we have witnessed the unprecedented development of video game industry, from plastic boxes with black-and-white Tetris to virtual reality helmets. Video games initially challenged other forms of entertainment; now they are the definitive leader.

It would seem that the biggest headache for video game developers should be creating content and an interesting product. In fact, the hardest part is finding a way to make the product stand out among the masses of other video game options and reach the end user. Advertising expenditures often account for more than half of the budget for video game development. The cost of traffic has steadily increased with the rise of the offers on the market. But what amount of advertising expenses is really effective?

The emergence of blockchain technology1 has enabled the creation of a next-generation digital distribution platform, delivering all types of video games (Free2play2 MMOs and cryptogames3 being a key priority), including AAA-titles, to the fast-growing global game community. Unlike other platforms (Steam4, Origin, GOG, etc.), The Abyss offers a groundbreaking motivational and multilevel referral system, allowing gamers to earn from in-game and social activities, and other gamers’ payments as well. By joining The Abyss, developers will reduce their marketing expenses and receive an extra income from referral payments made in other games on the platform. Other benefits imply automatic payments to cryptocurrency accounts, the internal CPA Network5 and numerous additional services.

The Abyss as a Next-Generation Digital Distribution Platform

   
The Abyss is a next generation digital distribution platform, delivering all types of video games (Free2play MMOs and cryptogames being a key priority), including AAA-titles, to the fast-growing global game community. The Abyss offers a groundbreaking motivational and multilevel referral system, allowing gamers to earn from in-game and social activities, and other gamers’ payments as well. By joining The Abyss, developers will reduce their marketing expenses and receive an extra income from referral payments made in other games on the platform.
ABYSS tokens are a priority internal mechanism for interaction on the platform (ERC20 standard on the Ethereum blockchain). Our game platform will be available for Desktop (Windows, MacOS, Linux), Mobile (iOS and Android) and Web. 
Key Characteristics of the Project: 

 
• Increasing income from a single user: a powerful, multilevel referral program whereby a user brought in by a developer provides the developer an income (paid in ABYSS tokens) from all payments and achievements in any other game on the platform. 
• The player also profits: An analogous referral system is built on a viral basis whereby players receive income (paid in ABYSS tokens) for bringing in friends and their payments. Also the gamer can earn from different activities on the platform (achievements, content generation, internal CPA Network, etc.).
The Abyss utilizes the principle of affiliate marketing: a maximal income is obtained by players and developers who are the first to bring in users to the platform. The system is oriented at more effectively inviting and retaining users than any other in the video game sphere.
• Low entry threshold for the first check: dual currency options whereby all operations can be conducted in fiat money and the platform's own ABYSS tokens.
• Convenience of using tokens: tokens can be transferred to cryptocurrency accounts both manually and automatically

Platform Structure and Basic Services

 
The Abyss is a comprehensive ecosystem , consisting of mutually-referenced elements.

Unified Authentication. The functionality of a unified system of authentication (including social networks) enables users to easily connect to the platform and get access to all the opportunities offered by the service. Two-factor authentication and the possibility to instate IP blocking strengthen the capability of protecting user accounts. 

Unified Billing and Dual-Currency Operations. A unified system for receiving payments via reliable payment servers provides for all the requirements of the platform. As blockchain is a relatively new technology and has not yet become massively used, dual currency operations are a crucial instrument for every game. Developers can receive payments for their games in a usual fiat currency as well as in ABYSS tokens, the latter providing a range of advantages for all participants of the platform. 

 Statistics System

 
The current systems for statistics on the majority of digital distribution platforms assess only payments and the behavior of traffic upon entering the project. All the other metrics are usually left behind the scenes. Experienced developers understand the significance of statistics and analysis for a game project, where even a change in the icons of the game store can considerably change the conversion of a payment. 

 System Description and Terms 

An MMO project cannot exist without an audience that can be considered traffic before entering the game. The behavior of traffic is measured from the appearance of advertising material until exiting the game. Every step on the trajectory for user retention is fixed with various conversions that a particular developer can optimize to drastically reduce expenses for traffic.
The realization of analysis of a game project can amount up to a third of the programming code. An effective system of statistics and analysis requires a profound integration into the project, where every action by a user is recorded in a database.

All video game projects are unique: the game's economics, motivation systems, game tasks, items, etc. Furthermore, the majority of projects have common metrics, based on fundamental events inherent to such projects, compiled and interpreted for the platform and then sent to the developers in the form of convenient tables with breakdowns and forecasts. 

Everything listed in the table below has been realized by Destiny.Games, is being actively used and continually updated according to the needs of the video game market. Simple integration and a maximally-detailed analysis of player behavior are presented to every developer immediately after connecting to the platform.

  Economics of The Abyss Platform 

 
We are issuing a limited volume of ABYSS tokens. 1/3 of the platform’s commission from the internal CPA Network and the auction transactions will be burnt. 

Priority of ABYSS tokens 

 
For the purposes of popularizing ABYSS tokens, we introduce the additional bonuses: 

• Payments to developers as a share of payments in ABYSS tokens is performed by request or automatically;
• The cost of purchases in ABYSS tokens is lower; 
• The internal system of offers among developers functions only in ABYSS tokens; 
• All referral and motivational programs are calculated and paid out only in ABYSS tokens;
• Auction of in-game and platform items is conducted only with the use of ABYSS tokens;
• The syndicates system relies on ABYSS tokens only;
• The rewards for content creation are calculated in ABYSS tokens;
• ABYSS tokens can be freely transferred to friends within the framework of the platform.
• When paying for game purchases with ABYSS tokens, users are granted a discount at the expense of the platform. This makes ABYSS token more advantageous than fiat currency. 

Distribution of User Payments 

 
After deduction of payment system commission and taxes, the developer receives 70% of each payment, while the platform receives the rest 30%.

Internal CPA (Cost Per Action) Network 

 
On The Abyss platform, developers get access to a universal advertising account for bringing in targeted traffic (interested in the game) with the following possibilities:
• Offer one's own traffic to other games; 
• Purchase traffic from other games via clear targeting and offers;
• Get external traffic, connecting leads to the internal system for statistics. 

DAICO 

 
DAICO is an innovative fundraising model (suggested17 by the founder of Ethereum, Vitalik Buterin) that merges some of the benefits of Decentralized Autonomous Organizations (DAOs), aimed at upgrading and making the initial ICO concept more transparent and secure. The Abyss Token Sale is an advanced and improved DAICO model, allowing token holders to control the fund withdrawal limit, also providing an option to vote for the refund of the remaining contributed money in case the team fails to implement the project, with Oracles (appointed industry leaders) acting as arbitrators. 

The main features of our DAICO will be as follows: 

 
• The Abyss Team defines the necessary fund limit (tap = wei/sec) to support the platform’s development process after the crowdsale is complete. The initial project’s tap, established by smart contract, is 115740740740740 (wei/sec) = 300 ETH/month. If the tap is not disbursed, it keeps accumulating over time;
• If the team needs more funds for whichever reason, it can launch a poll either for raising the tap or receiving the buffer (a one-time extra sum for project’s purposes. The initial 

The Abyss Team 

 
The Abyss digital distribution platform is being developed by Destiny.Games – Russia’s leading video game developer and publisher with a significant expertise in game projects launching and operation, as well as own MMO projects development. Also we localize and release browser and client games by other developers, AAA-class client games as well.  

TEAM

Konstantin [Sephiroth] Boyko-Romanovsky FOUNDER 17+ years of experience in the game industry. Founder of Destiny.Games video game company. A successful blockchain investor, cryptocurrency expert, and technology enterpreneur.

Vladimir Kurochkin PRESIDENT 12+ years in the game industry, with significant experience in project development and management. At Destiny.Games, he worked his way up from a web project administrator to president.
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Artem [Shanni] Veremeenko EXECUTIVE PRODUCER An executive producer, a leading game designer, and a scriptwriter with 14+ years of experience in the game industry. The author of Botva Online F2P game. He has worked at Destiny.Games since 2008, when the company was founded.

Vladimir [Vampkill] Martynov CHIEF TECHINICAL OFFICER A programmer since 1987 and a Unix system administrator since 1993. He has 17+ years of experience with high-load projects and 14 years as a Chief Technical Officer in the game development industry.

Evgeny Petrov CHIEF MARKETING OFFICER 8+ years of experience in marketing field, and 2+ years in the game industry. Prior to joining Destiny.Games, Evgeny worked for the Russian IT giant, Mail.ru Group, contributing to the launch of Revelation, PUBG, Eternal and other projects.

Virginia Lam MARKETING LEAD Entrepreneur with a genuine passion for marketing. Co-Founder and Managing Director at V Partnership and CoinsMarketing. Marketing Director at Ensogo/ BEECRAZY (sold for US$21m to iBuy Group in 2013).

Anton Chertikovtzev MAINTENANCE DIRECTOR 14 years of experience securing and maintaining the operation of game servers. Anton joined Destiny.Games in 2010.

Albert Tugushev HEAD OF SOFTWARE ENGINEERING DEPARTMENT  10+ years of experience developing high-load systems for the game industry. Albert joined Destiny.Games in 2011. He has been head of the development department for three years. Previously, he worked for Mail.ru and RBC. 

Alexey Kobelev TECH LEAD, BLOCKCHAIN ENGINEER 14+ years of experience in software development. He specializes in the back-end development of full-cycle projects. Alexey has rich experience with managing development teams, organizing processes, and building  projects from scratch.

Stepan Leshchenko ART DIRECTOR A designer and gamer with 15 years of experience, technical education, and structural thinking. As a member of ZUK CLUB, he participated in their street art projects.

Evgeny Kharchenko HEAD OF CUSTOMER SERVICE Evgeniy worked in HoReCa during 10 years and has made his way up from an operations staff to top manager. Since 2014, Evgeniy heads the customer service team at Destiny.Games.

Artem Savin HR Manager 6+ years of experience in HR. Artem has worked for such large companies as ManpowerGroup and PepsiCo. He has deployed offices, with full staff recruitment, for IT companies. He is an experienced manager of game development projects. 

RoadMap 

 
Q3 2008. Foundation of Destiny.Games (video game company).
Q3 2016. The idea of a state-of-the-art game portal creation.
Q2 — Q3 2017. Testing the opportunity of blockchain technology integration into the new concept.
Q4 2017. Presenting the concept of The Abyss – a new generation digital distribution platform. 
Q1 2018. Conducting the Token Sale. Commencing The Abyss platform development.
Q2 — Q3 2018. Active phase of platform development. Legal and financial preparation for the launch of the project. Partnership agreements with game projects. 
Q4 2018. The first version of the platform with the startup game package. API for project integration. Unified bi-currency billing. Unified system of authorization. The first integration of multilevel referral programs.
Q1 — Q4 2019. Active development of the platform: Expansion in the number of connected projects; Introducing the personalization and socialization systems; Introducing the detailed reporting system; Introducing the internal CPA Network.
Q1 — Q4 2020. The expansion of platform functionality: Motivational programs; The ability of content generation and evaluation; Auction; Syndicates; Joint game achievements.
2020 +. Crowdfunding platform. Further extension of the platform.

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